Artist: Eugenio In Via Di Gioia
Label: Universal Music
What have we all become?
Eugenio In Via Di Gioia tells a story about one of us, unable to think and to act, freezed, in front of a tsunami of homogenisation, alienation and exclusion. Even dancing seems to be reduced to a mere repetition of our daily routine. Have we forgotten what makes us unique and irreplaceable?
Universal Music wanted me to direct this music video for the very unique Italian-band Eugenio In Via Di Gioia.
Produced by the Italian company Borotalco.tv, the video is build around the idea of an invisible theatrical stage, where actors (clones), with their costumes, and few props, are able to push our imagination beyond what’s just there.
Fun note: the scenes depicted in this video show form of self isolation, face masks, and other aspect of what happened then just a few months later with the pandemic…WTF!
The video has been listed as one of the best Italian music video of 2020 by FilmTV magazine.